Businesses of today need streamlined management, and having one platform for all areas and operations is quite challenging. While Microsoft attempts to address many business challenges, the ERP and CRM systems are also a perfect solution to helping businesses take their enterprise to new heights. 

This all-in-one cloud-based solution combines CRM (customer relationship management) with ERP (enterprise resource planning) functionality. It integrates all parts of your organization, including customers, data, and processes, allowing you to streamline operations, improve customer relations, acquire important insights, increase employee productivity and sales, and save expenses.

In this post, we will look at the many advantages of Microsoft Dynamics 365 and how it may improve your business operations and help you with digital transformation.

What is Dynamics 365?

Microsoft Dynamics 365 is a complete package of cloud-based business applications. It combines CRM and ERP functionality into a single, integrated platform. Businesses can manage their sales, customer support, marketing, finance, and operations all in one location with Dynamics 365.

Evolution of Dynamics 365

It's critical to understand the product's evolution because all of these names are still regularly used, which might be confusing if you don't identify that they're all referring to the same Microsoft product. When we discuss the most recent advances, we're primarily referring to Microsoft Dynamics 365 F&SCM and all of the ways it's greatly evolved and improved over previous editions. 

• Microsoft Dynamics AX 

Microsoft Dynamics AX, a new version of Axapta, was released in 2006. The program was modified to make it more user-friendly and simple to implement. It also included new functions, including business intelligence and sophisticated workflow capabilities. 

• Microsoft Dynamics NAV 

Microsoft Dynamics NAV was yet another ERP product in the Microsoft Dynamics series. It was created for small and medium-sized organizations, and it had features like financial management, supply chain management, and project management. 

• Microsoft Dynamics GP 

Microsoft Dynamics GP was a new ERP product in the Microsoft ecosystem.  It was created for small and medium-sized organizations and included features such as financial management, human resources management, and supply chain management.  

Microsoft Dynamics GP was created by Great Plains Software, which was acquired by Microsoft in 2001. 

• Dynamics 365 

Dynamics 365, a new cloud-based ERP solution that combines the capabilities of many Microsoft Dynamics products, including Dynamics AX, Dynamics NAV, and Dynamics CRM, was released in 2016. Microsoft sought to deliver a seamless and integrated business process experience for enterprises by merging the functionalities of several Dynamics products into a unified platform. 

Microsoft's ERP offerings experienced a significant shift with the introduction of Dynamics 365. Dynamics AX was replaced by Dynamics 365 for Finance and Operations, and Dynamics NAV was replaced by Dynamics 365 Business Central.  

Key Features of Dynamics 365 for Your Business 

Dynamics 365 includes several critical capabilities that help businesses optimize their operations and expand. Let's look at some of these aspects in greater detail:

• Sales

Dynamics 365's Sales module has sophisticated features to assist your sales team in effectively managing the whole sales process. Dynamics 365 enables your team to increase sales productivity and close transactions faster by handling everything from lead creation and tracking to opportunity management and pipeline visibility.

• Customer Service

Providing excellent customer service is critical for organizations nowadays. Dynamics 365's client Service module lets you handle client inquiries, track cases, and give fast resolutions. Dynamics 365 improves customer happiness and loyalty by providing a unified support experience.

• Marketing

Dynamics 365's Marketing module helps enterprises build and execute personalized marketing campaigns. Dynamics 365 helps generate more leads and drive focused marketing initiatives by managing email campaigns, engaging in social media, and automating lead production.

• Finance and Operations

Every organization requires effective financial management and optimized operations. Dynamics 365's Finance and Operations module enables you to manage your finances, optimize your supply chain, and obtain real-time insights into your business performance. Dynamics 365 helps organizations grow by improving financial management, cash flow, and operational efficiency.

Key Advantages of Implementing Microsoft Dynamics 365 in Your Business

Discover the game-changing benefits of Microsoft Dynamics 365 for your business: Streamline operations, enhance customer experiences, and drive sustainable growth with cutting-edge technology and integrated solutions.

• Centralizes Business Apps

Dynamics 365 can assist users in centralizing company apps into a single platform. Dynamics 365 Commerce, for example, connects with resources such as Microsoft Teams, LinkedIn, and Bing, allowing CX teams to examine prior customer interactions and technical expertise directly from Dynamics 365.

Dynamics 365 also allows businesses to connect their CRM, ERP, and e-commerce platforms for a unified view of customer data, inventory levels, and sales indicators. This centralization has the potential to improve procedures and provide data-driven insights.

Integrations with other Microsoft products, such as SharePoint and OneDrive, can also improve data accessibility and collaboration. 

Customers can also add bespoke features to Dynamics 365 by using Power Apps and Power Automate. Such as, a retail company may supplement Dynamics 365 Supply Chain Management with a custom mobile app that allows employees to scan objects from their inventory as they move items from stockrooms to sales floors.

• Easy to Use

It is not only simple to set up, but it can also be used on the cloud or in a hybrid cloud environment. Microsoft Dynamics 365 offers a simple and straightforward user interface.

Users can design personalized activity-based workspaces. They can now manage assets and procedures. It is similar enough to Office 365 that users will quickly feel at ease with the product. As a result, the burden of implementing new software is reduced.

This program is great if your organization requires employees to have their own devices. Employees will have access to all of their information via the cloud-based functions.

• Streamline Operations Management

Dynamics 365 ERP apps address a wide range of corporate needs, including financial management and supply chain optimization, as well as manufacturing and human resources. Companies may break down silos and streamline their end-to-end processes thanks to the seamless integration of these modules. 

• Power Platform Integration

The compatibility of Dynamics 365 with Power Platform enables users to easily construct bespoke applications, automate operations, and analyze data. This integration enables organizations to create one-of-a-kind solutions tailored to their individual needs, boosting creativity and adaptability. 

• Get a 360-degree Customer View

Your client data is a precious and sensitive asset to a company that must be protected while also being successfully maintained and shared within the organization in order to make educated and timely choices.

And, without realizing it, you've been collecting data about your customers for years. Every time a consumer visits your website, fills out a form, downloads an eBook, likes a social media post, or otherwise interacts with your business, data is left behind that can be collected and analyzed.

Dynamics 365 integrates your people and processes with unified and adaptable ERP and CRM software, allowing data to be rapidly and easily shared with critical personnel across your organization.

You have access to the most up-to-date, accurate data, allowing you to make the most educated decisions imaginable.

With Dynamics 365, you can see and analyze all of your customer data in one place, identify winning sales approaches, repair broken processes, shorten the sales cycle, generate more qualified leads, and close more deals.

Making this information available to your team, whether it is current instances, purchasing history, or previous communications, implies more personalized, targeted encounters that lead to outcomes.

• Fully Integrates with Microsoft Products

Microsoft Dynamics 365, as a Microsoft product, interfaces seamlessly with a wide range of popular applications, including the entire Microsoft Office 365 suite. These connectors enable your company to transition from Microsoft Dynamics 365 to Outlook for communication, SharePoint for document management, and Power BI for data analytics.

The easier and faster it is for your workers to operate and switch between programs, the less time they will spend exporting/importing data and learning new platforms.

What Products can be Seamlessly Connected with all Microsoft Products?

Your company can run all of its operations on a single linked platform with Microsoft. The Dataverse integrates Dynamics 365 Customer Engagement and Finance & Supply Chain Management (previously known as CRM and ERP, respectively), Office, Teams, and Power Platform. This means that all corporate communications, from internal to external, are in the same global language and use the same database. 

That may not appear to be a big concern, but consider the following scenarios: Hiring a new employee in Dynamics 365 Human Resources, with all employee data auto-feeding to the rest of the ERP suite. Writing a customer record in Dynamics 365 Customer Service and having it auto-feed not only to the rest of your CRM suite, but also to all of your back-office technologies.

Key to Your Success: Choosing the Right Microsoft Partner

As business automation is not a trend but a demand nowadays, Microsoft is providing a full suite for it. Its scalable business solutions are highly enriched with all kinds of features any business needs. Besides, you never have to worry about huge subscription plans, pay only for the ones you need and get on easily with these products. 

But the key to success for these solutions is having the right consultants by your side. Exhortek Microsoft Consulting services, as a Microsoft-certified company, can give you a way to ride on the right path. With our consultants, you can gain the clarity you need. So, reach out now, and let’s start.