• Examine the configuration requirements of Dynamics 365 Customer Insights – Journeys for driving business growth.
• Explore lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages within the application.
• Understand how these components integrate into interactive customer journey design, encompassing event and survey configuration.

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights – Journeys for their organization.

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

 1. Set up and manage Dynamics 365 Customer Insights - Journeys

 2. Advanced configuration for Dynamics 365 Customer Insights - Journeys

 3. Review domain authentication, email best practices, and GDPR in Dynamics 365 Customer Insights - Journeys

 4. Manage assets and content settings in Dynamics 365 Customer Insights - Journeys

 5. Manage customers in Dynamics 365 Customer Insights - Journeys

 6. Manage forms and pages in Dynamics 365 Customer Insights - Journeys

 7. Manage emails, segments, and journeys in Dynamics 365 Customer Insights - Journeys

 8. Manage subscription centers and double opt-in in Dynamics 365 Customer Insights - Journeys

 9. Manage website visits, redirect URLs, and social postings in Dynamics 365 Customer Insights - Journeys

 10. Create an on-site event in Dynamics 365 Customer Insights - Journeys

 11. Create a webinar event in Dynamics 365 Customer Insights - Journeys

 12. Promote events, manage registration and check-ins, and review results in Dynamics 365 Customer Insights - Journeys

 13. Advanced event management features in Dynamics 365 Customer Insights - Journeys

 14. Evaluate marketing initiatives with analytics in Dynamics 365 Customer Insights - Journeys

 15. Review the marketing calendar in Dynamics 365 Customer Insights - Journeys